Brand naming resources

“It’s easy to think anyone can come up with a good name, but it’s more complicated than that. An idea can come from anywhere, but getting buy in and seeing it through is tough. In fact, naming can be one of the hardest parts of a branding project.”

From a naming handbook by Wolff Olins. Via @gradiate.

A naming handbook

These naming specialists are listed at the end.

With a few relevant books.

I found another that seems worth picking up.

And some online pieces.

When you have a few name ideas, check if they’re available.

1