I'm Vedanshu Srivastava, a Human-Centric Design Advocate.
Co-founder of Wugweb Sharing 10 years of Design Craft Design Advocate | Principal Designer | Advisor to Designer-led Businesses
1 thrive on ambiguity and collaborating across disciplines to create simple, elegant and delightful experiences. Since I was a young child, the arts have fascinated me, and I love this fascination immensely.



Things weren’t always this pretty.
My journey to professional branding strategy, marketing, education & business development.

I thrive on ambiguity and collaborating across disciplines to create simple, elegant and delightful experiences. Since I was a young child, the arts have fascinated me, and I love this fascination immensely. Design has always been on the periphery of my interests.
I began my design journey in June 2012 with a design degree from NIFT, Mumbai. The ability to interact with the world in a way that encourages user creativity and positive social effect through beautiful visual design and easy, practical products is a driving interest of mine.
In 2018, after working with multiple industries, my continuous yearning to learn led me to travel the world. During this journey, I met designers and developers, which led me to a deeper understanding of how our global design community works, thinks and organises itself.
The ability to interact with the world in a way that encourages user creativity and positive social effect through beautiful visual design and easy, practical products is a driving interest of mine. I bring originality, charisma, energy, and excellent communication abilities. I love breaking down big, complex workflows into simple-to-use interfaces.
46
Years in bussines
15K
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My focus
I start with “why?”. I ask questions to start getting to the truth of the design problem.
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My Design Philoophy
I start with “why?”. I ask questions to start getting to the truth of the design problem.
Design Thinking
I strive to have a growth mindset and to introduce design thinking across the company to improve product experience across the board. Everyone is a creator, even if they don't use design tools.
Product Strategy
Design is not a “skin” you put on a product after the fact. Emotion and usability are blended within the UX of the product. I help elevate design to being part of the product strategy.
Design systems
Great design comes when you can free up product teams from repetitive design tasks. I help create internal design systems to avoid busy work and UX/UI mistakes.
Team Management
Managing a creative team requires flexibility and openness. The creative process is challenging and distributed working makes it even more so. I manage creative teams from a place of honesty and openness.
What people say
I’ve been humbled to work with large and small brands throughout my career. I only take on projects because I feel I can make an impact and help grow the business through intelligence.

Aditi Ohri
The Maker | Director - Ops & Strategy

Emporio Marketing Pvt. Ltd.
Vedanshu is a detail-oriented designer who has consistently demonstrated attention to detail, delivered high-quality results, and has always gone the extra mile to make things happen without losing sight of the strategic objective through his design capabilities.
Working with him was a pleasure, learning different aspects of UI/UX and what sells in the e-com world. I look forward to doing more such rewarding work.

Rakshit Monga
Sr. Manager - Client Engagement

MSL (Global)
I have worked closely with Vedanshu while my tenure at DONE BY NONE – a private label eCommerce fashion brand for women in India. His sense of Fashion design is remarkable, and he knows how to make looks very neat yet high on lifestyle and class. He knows how to bring out the best in himself apart. Also, he has a great sense of humour and is a genuine friend and colleague. Vedanshu indeed has an excellent future in fashion and lifestyle design.

Anurag Misra
Senior Product Manager

Ola Electric Mobility Pvt. Ltd.
Vedanshu is a talented professional and has delivered excellent user interface designs. His deep understanding of user behaviour combined with his user research has helped deliver products with excellent user experience.
He never shied away from having a meaningful conversation and provided perfect inputs, which have helped improve our products. Also, his dedication and working outside his comfort zone whenever required are commendable.
Vedanshu is one of the better UX designers that I have worked with.

Rohit Mehta
Associate Vice President

FarEye
Vedanshu is a brilliant and intelligent Product Designer. Somebody who is always very clear in his thought process. He is detailed oriented and understands the product needs very carefully. I worked with him on various projects, and he always comes up with superb product designs both in terms of UI and UX. He always focuses on creating intuitive user experiences. The interfaces he creates don’t need any walkthrough and onboarding. He is a wonderful person on the team and always has a professional and forward-looking outlook. I am sure he would be an asset wherever he works.

Yatin Gupta
Vice President

Dentsu Creative
Having worked on multiple projects with Vedanshu, I can say that I have immense regards and respect for him for the following reasons
1. He works with you like a true partner and is relentlessly pursuing the best possible solution.
2. He will constantly challenge you.
3. He doesn’t speak much, but he adds value to a conversation when he does.
4. He will open up the world of possibilities for you every time you throw a UX / UI challenge at him.
I think the above summarises what kind of a professional Vedanshu is. I highly recommend working with him.

Dinesh Juneja
Founder | Partner - Global Business

Emporio Marketing Pvt. Ltd.
I have known Vedanshu for over 8 years and have successfully delivered numerous works with him. He is incredibly experienced, knowledgeable about his space, and one of the best UX designers I have ever worked with. What stands out about him is that he takes full ownership of his projects and deepens into the business before bringing together his magic. An excellent team-mate and astute observer, I would love to have him on every possible project we do.
Look no further if you’re looking for someone to get your app/website cracking. He is your go-to person!

Arinjay Jain
Regional Sales - APAC

Outsystems
We have been working with Vedanshu for a few months already. I have been quite happy with his professional approach, timely responses and work quality. What is also appreciable is that Vedanshu treats the relationship as a longer-term engagement and works as a part of the team, going beyond expectations when required.

Sunpreet Kaur
Product Manager

Lentra
Vedanshu is fantastic at his job! He knows his way around people, is good with clients, does whatever it takes to help colleagues, and gets things done.
He ensures everyone is on the same page and focused on the primary goal. The collaboration was very smooth, and his assistance greatly impacted our success.
He, indeed, is a great professional!

Gaurav Kumar
The Maker | Director - Ops & Strategy

Emporio Marketing Pvt. Ltd.
Vedanshu is an exceptional leader in user experience and design. He is at the top of his field in UX knowledge. Vedanshu is a firm believer in design influencing product strategy early on and not just meant to be considered at the end of the execution process – more agile and less waterfall. He also strongly advocates for the customer and uses data to make informed decisions. He insists on the consistency of design across platforms. I highly recommend Vedanshu for any leadership role in user experience and design.

Neha Yadav
Associate General Manager| Retention & CRM Marketing

Lenskart
It was a pleasure to work with Vedanshu Srivastava. He is easygoing and witty. He is blessed with an excellent sense of design that matches his communication and organizational skills. Vedanshu is always quick to develop and execute project plans efficiently to ensure they follow the client’s vision. Vedanshu’s commitment to quality and perfection is the cornerstone of his success.

Neha Takkar
Head Of Marketing

ad:tech India
Working with Vedanshu at Faballey for a year was a pleasure. In addition to superior design and technology skills, Vedanshu brings a level of professionalism that is hard to match—the delivers peace of mind to clients (and supervisors alike. Over time and through various projects, Vedanshu has met every challenge to create thoughtful, contemporary designs and manage and complete small and large published products. I strongly recommend him as he has proven to be an asset to our organisation.

Urvashi Chopra
The Maker | Director - Ops & Strategy

Emporio Marketing Pvt. Ltd.
Vedanshu is an extraordinarily talented and patient designer. His attention to detail and creative intelligence set him apart from the crowd. I found his understanding and passion for the domain quite admirable. Big ups for him! 🙂

Aditi Ohri
The Maker | Director - Ops & Strategy

Emporio Marketing Pvt. Ltd.
Vedanshu is a detail-oriented designer who has consistently demonstrated attention to detail, delivered high-quality results, and has always gone the extra mile to make things happen without losing sight of the strategic objective through his design capabilities.
Working with him was a pleasure, learning different aspects of UI/UX and what sells in the e-com world. I look forward to doing more such rewarding work.

Aditi Ohri
The Maker | Director - Ops & Strategy

Emporio Marketing Pvt. Ltd.
Vedanshu is a detail-oriented designer who has consistently demonstrated attention to detail, delivered high-quality results, and has always gone the extra mile to make things happen without losing sight of the strategic objective through his design capabilities.
Working with him was a pleasure, learning different aspects of UI/UX and what sells in the e-com world. I look forward to doing more such rewarding work.

Aditi Ohri
The Maker | Director - Ops & Strategy

Emporio Marketing Pvt. Ltd.
Vedanshu is a detail-oriented designer who has consistently demonstrated attention to detail, delivered high-quality results, and has always gone the extra mile to make things happen without losing sight of the strategic objective through his design capabilities.
Working with him was a pleasure, learning different aspects of UI/UX and what sells in the e-com world. I look forward to doing more such rewarding work.