I'm Vedanshu Srivastava, a Human-Centric Design Advocate.

Co-founder of Wugweb Sharing 10 years of Design Craft Design Advocate | Principal Designer | Advisor to Designer-led Businesses

1 thrive on ambiguity and collaborating across disciplines to create simple, elegant and delightful experiences. Since I was a young child, the arts have fascinated me, and I love this fascination immensely.

Things weren’t always this pretty.

My journey to professional branding strategy, marketing, education & business development.

I thrive on ambiguity and collaborating across disciplines to create simple, elegant and delightful experiences. Since I was a young child, the arts have fascinated me, and I love this fascination immensely. Design has always been on the periphery of my interests.

I began my design journey in June 2012 with a design degree from NIFT, Mumbai. The ability to interact with the world in a way that encourages user creativity and positive social effect through beautiful visual design and easy, practical products is a driving interest of mine.

In 2018, after working with multiple industries, my continuous yearning to learn led me to travel the world. During this journey, I met designers and developers, which led me to a deeper understanding of how our global design community works, thinks and organises itself.

The ability to interact with the world in a way that encourages user creativity and positive social effect through beautiful visual design and easy, practical products is a driving interest of mine. I bring originality, charisma, energy, and excellent communication abilities. I love breaking down big, complex workflows into simple-to-use interfaces.

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Years in bussines

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My focus

I start with “why?”. I ask questions to start getting to the truth of the design problem.

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My Design Philoophy

I start with “why?”. I ask questions to start getting to the truth of the design problem.

Design Thinking

I strive to have a growth mindset and to introduce design thinking across the company to improve product experience across the board. Everyone is a creator, even if they don't use design tools.

Product Strategy

Design is not a “skin” you put on a product after the fact. Emotion and usability are blended within the UX of the product. I help elevate design to being part of the product strategy.

Design systems

Great design comes when you can free up product teams from repetitive design tasks. I help create internal design systems to avoid busy work and UX/UI mistakes.

Team Management

Managing a creative team requires flexibility and openness. The creative process is challenging and distributed working makes it even more so. I manage creative teams from a place of honesty and openness.

Brands I have worked with

I’ve been humbled to work with large and small brands throughout my career. I only take on projects in that I feel I can make an impact and help grow the business through intelligent design.Brb

What people say

I’ve been humbled to work with large and small brands throughout my career. I only take on projects because I feel I can make an impact and help grow the business through intelligence.

More about me

Change the color to match your brand or vision, add your logo, choose the perfect layout, modify menu settings, add animations, add shape dividers, increase engagement with call to action and more.